The Integrated Multimedia City Data (iMCD) research project was based on a unique and exciting collection of data looking at urban life in Glasgow.

This multi-strand data infrastructure involved detailed person-level self-reported and sensed information, with additional Internet, remote sensing, crowdsourced and environmental data sources that measure the social, economic and physical context of the wider metro area. This included a multi-topic household and person-level survey; travel and activity diaries; a privacy and personal device sensitivity survey; a rich set of GPS trajectory data; accelerometer, light intensity and other personal environment sensor data from wearable devices; an image data collection at approximately 7-second resolution of participants daily lives; multiple forms of text-based and multimedia Internet data; Very High Resolution satellite and LiDAR data, and data from transport, weather and air quality sensors.

The dual data collection approach – the purposive, survey-based approach, and the information extraction solution - allowed us to understand the context and motivations driving the social aspects of the urban environment, thereby supporting research on how such context might affect people’s attitudes, lifestyles and beliefs, and their mobility and time use patterns. The effort also allowed us to compare and contrast results from extracted structured and unstructured data with data from a statistically representative sample of respondents who are administered a battery of social science surveys.


Project Lead: Piyushimita (Vonu) Thakuriah
Researchers: Jinhyun Hong, Joemon Jose, Zhenhong LiCatherine LidoMark LivingstonCraig Macdonald, Michael Osborne, Iadh Ounis, Gwilym Pryce, Katarzyna Sila-Nowicka
Post-Doctoral Researchers: Soumyadeb Chowdhury, Md Sadek Ferdous, Nut Limsopatham

Related Publications