A Goad plan gives a bird’s eye view of a retail centre.

These plans show the fascia name, retail category, floor space and exact location of all retail outlets and vacant premises. Key location factors such as pedestrian zones, road crossings, bus stops and car parks are also featured.

Experian's Goad Plan Data is a comprehensive dataset that covers retail areas within urban areas across the whole of the UK and Ireland and has the potential to support high-quality research through both coverage and geographic linkage. The data is also “naturally occurring” - it is collated by a company for use in planning and marketing commercial ventures in cities.

  • Data owner: Experian Ltd.
  • Coverage (geographical): United Kingdom; Ireland
  • Coverage (time): 1998 - 2017, 2019
  • Format: CSV
  • Who can use this data? Non-commercial academic research only.*

External datasets related to this topic

The Consumer Data Research Centre (CDRC) provides Local Data Company - Retail Data. The dataset contains details of retail locations in Great Britain, which have been surveyed by LDC.

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